Applying Watermarks and Video Branding for the Institution

Echo360 allows you to apply institutional branding to all videos processed and served to users. This branding can be applied via watermarking, and by adding intro and/or outro clips to the videos.

Configured branding is applied to all videos across the institution, including captures as well as user-uploaded video files. Furthermore, disabling the branding feature later will not remove it from already-processed video files. This also applies to changing the watermark or intro/outro clips used. Once a video has been processed with the branding item, it is retained.

Watermarking

Watermarking is the process of overlaying a semi-transparent image on a video file, so that viewers recognize the institutional owner of the content.

Watermarking in Echo360 applies the image to the bottom-right corner of the video.

To apply watermarking to videos

  1. Log in as an administrator.
  2. Click the Settings icon in the upper-right corner of the screen.
  3. From the Settings menu, select Institution Settings.
    The Institution appears at the top of the list and is selected by default.
  4. On the right side of the Settings page, select Branding.
  5. At the top of the Branding page, enable the Watermark slider.
    Watermark section of institution settings video branding page for steps as described
  6. Click Select File to upload the file to use.
  7. Use the Filepicker.io window to locate and select the file.
    Once uploaded, the image appears in the preview box.
  8. Click SAVE.

All videos processed from this point forward will contain the uploaded image, at 20% transparency, in the bottom right corner of the video.

Intro and Outro Clips

Adding an Intro and/or an Outro clip to your video branding configuration adds the uploaded clip to the opening or closing of all videos processed for this institution. Neither are required, and you may choose to add an intro clip or an outro clip, or both.

Keep clips short! There is no constraint on the length of the video clip used for the intro/outro, but users might get annoyed with (and then Tweet about) having to sit through excessive intro/outro viewing time.

To apply an intro and/or outro clip to videos

  1. Log in as an administrator.
  2. Click the Settings icon in the upper-right corner of the screen.
  3. From the Settings menu, select Institution Settings.
    The Institution appears at the top of the list and is selected by default.
  4. On the left side of the Settings page, click Video branding.
  5. If necessary, scroll down below the Watermark section of the Video branding page to view the Intro and Outro video selections.
    Intro and Outro clip sections of the institution settings video branding page as described
  6. Enable the Intro Video slider.
  7. Click Select File to upload the video clip file to use.
  8. Use the Filepicker window to locate and select the file.
    Once uploaded, the image appears in the preview box.
  9. Enable the Outro Video slider and repeat the above steps.
  10. When finished, click SAVE.

All videos processed from this point forward will begin and/or end with the video clip(s) you provided.

If at any point you want to STOP adding intro or outro clips to processed videos, simply disable the slider and click Save. The uploaded file is retained but is NOT applied to any processed videos. To REPLACE the clip being used, click Select File and repeat the above steps.